Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect you as an author? Simply put, your brand is your promise to your readers. Part of your brand as an author is determined by how vocal you are. The more you can reach the public on their level, the more you will be respected. Respect leads to support, support increases book sells. Your brand is derived from who you are, who you want to be and who people perceive you to be. Another part of your brand will be to showcase causes or issues within your book and those issues in society that mean the most to you. Do you see yourself as a Brand?
At least once a day u should make it a point to promote your product/brand.~~~ K'wan