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Monday, April 15, 2013

Building Buzz Before You Publish

Do you have an idea for your next book? If not an idea, maybe you just have that itch to start writing another book. Either way, idea or itch, now is the time to start talking about it online. This is your opportunity to build buzz and anticipation.
 
Writing a book is a gut-wrenching, life-affirming, tear-producing, spine-tingling, smile-launching struggle. It's a process that can leave you feeling elated on Tuesday and bring you crashing back to reality on Thursday. That it will have its ups and downs is as sure as the sunrise.
 
But that process gives authors an opportunity to breathe life into a book before it's published. It makes the book more than a book; it makes it a journey. You can take that journey with your readers by talking about the ups and downs on your website, blog, or social media. Those who follow your path likely will be anxious to reach the destination and read the published product. Plus, the journey might be something they share with their friends and family, which can lead to even more readers awaiting your book.
 
I'm not talking about revealing plot points and twists or any other essential story elements. Talk about the story in broad strokes. This is more about the creative process as a whole. I've even seen authors put out technical questions about science and history that are crucial to their stories. They involved the readers in the actual creation process.
 
Keep in mind, however, that there is a danger of saturating your readers with too much inside information, so you want to be careful and not bury them with details. Give them just enough to keep them interested. For the most part, you want to give them a peek inside without giving them a full-fledged tour.
 
Don't miss this opportunity to build pre-publication buzz. Take your readers with you on your writing journey!
 
-Richard

Richard Ridley is an award-winning author and paid CreateSpace contributor.